FOOD ACCESS MARKETING RESOURCES
Based on feedback from the community, the Blueprint network curated a small list of food program marketing resources and best practices for outreach and engagement. All resources on this page are free for your download and use.
If you know of other resources for this resource library, please contact us and we’ll consider them for inclusion.
FOOD ACCESS MARKETING RESOURCES
Below are marketing resources from various sources covering SNAP, SNAP education, Double Up Food Bucks, summer meals, and more. They have been selected for their ease of use — and all are free and easily downloadable.
SNAP Marketing Resources
SNAP is federally known as the Supplemental Nutrition Assistance Program. Here are options available in English and Spanish:
General SNAP marketing resources (ENGLISH) >
Description: Flyers, posters, postcards, and social media content for general marketing of SNAP in English to older adults, working Coloradans, and families with children
Author: Colorado Blueprint to End Hunger
General SNAP marketing resources (SPANISH) >
Description: Flyers, posters, postcards, and social media content for general marketing of SNAP in English to older adults, working Coloradans, and families with children
Author: Colorado Blueprint to End Hunger
SNAP Education Resources
Description: Website including easy, culturally appropriate recipes including common ingredients eligible for purchase with SNAP.
Author: Colorado Department of Human Services
WIC Marketing Resources
WIC is federally known as the Special Supplemental Nutrition Assistance Program for Women, Infants, and Children. The program is geared towards families with children five years old and younger.
Description: Posters and brochures with QR codes in English, Spanish, and other languages to help promote the value of WIC for families who need it and how to get connected.
Author: Colorado Department of Public Health & Environment
Summer Meals Marketing & Other Resources
Summer meal sites operate during the months when regular school breakfast and lunch options are not available. Breakfasts, lunches, and snacks are served at various locations across the state. They are open to all youth, 0-18 years old.
Description: Website with easy-to-use map to find nearby summer meals sites based upon your address in Colorado.
Author: Hunger Free Colorado and Colorado Department of Education
Summer meals promotional flyer (ENGLISH) >
Description: Flyer promoting summer meals, referencing web and text options for finding nearby sites
Author: Hunger Free Colorado
Summer Meals Promotional Flyer (SPANISH) >
Description: Flyer promoting summer meals, referencing web and text options for finding nearby sites
Author: Hunger Free Colorado
Getting Started with Summer and Afterschool Meals >
Description: Informational document about how to apply for and set up a meals site for organizations considering the option.
Author: Hunger Free Colorado, USDA Mountain Plains Regional Office, Colorado Department of Education, Colorado Department of Public Health & Environment, and City of Denver, Office of Children’s Affairs
Farmers’ Markets / Double Up Food Bucks Resources
Double Up Food Bucks (ENGLISH) >
Description: Flyers, FAQs, posters, social media content and more to promote Double Up Food Bucks in English.
Author: Nourish Colorado
Double Up Food Bucks (SPANISH) >
Description: Flyers, FAQs, posters, social media content and more to promote Double Up Food Bucks in Spanish.
Author: Nourish Colorado
Commodity Supplemental Food Program (Older Adults 60+) >
Description: The program of monthly food boxes is available through CDHS. Adults who are 60 and over, with a monthly household income below $1,383 for a single person, may qualify.
Author: Colorado Department of Human Services (CDHS)
FOOD PROGRAM MARKETING EDITORIAL CALENDAR
If your organization has the capacity, we encourage you to join the Blueprint network in promoting food access programs by using our monthly editorial calendar. We can amplify the message by lifting our voices together.
BEST PRACTICES FOR OUTREACH & ENGAGEMENT
Anti-Hunger Community Toolkit
The Anti-Hunger Community Toolkit is a resource for community leaders to assess and advocate for your local food system. It helps leaders assess and advocate for change in their local food system by building the public awareness and political will that is necessary for change. Get the toolkit and get to work >
Automated Messaging Best Practices
Developed by Blueprint partners with expertise in the practice of automated messaging for human services programs, this guide provides practical tips and guidelines for making the most of the effort. Read and download the guide >
Enrolling Medicaid Members in SNAP and WIC
This tool kit provides resources and ideas for helping connect Medicaid members to the Supplemental Nutrition Assistance Program (SNAP) and the Women, Infants, and Children program (WIC) for families with children five and under. Read and download the toolkit >
Promising Practices to Increase Medicaid Members’ Participation in SNAP and WIC
Use this practical guide to support better interviewing practices that help increase Medicaid members use of the Supplemental Nutrition Assistance Program (SNAP) and the Women, Infants, and Children program (WIC) for families with children five and under. Read and download the guide >